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Essay / Research Paper Abstract
This 8 page paper consider how to market a local business. The writer uses the example of a local photography company. The competition is analysed and the 4 P’s; product, price, placement and promotion are all considered in order to develop an holistic and realistic marketing plan. The bibliography cites 5 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEphotmk.rtf
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Unformatted sample text from the term paper:
how they can use it and why the should use it, it is very unlikely that a business will succeed. In this case we have a local photography company. There
is the need to market the company in order to increase business, however, in such situations it is also likely that there will be a limited budget as well as
a limited geographical coverage. Here we will make allowances for this in considering the situation for marketing the photographic company. II. Competitors When looking to market a company it is necessary
to examine what the situation of the competition is. This gives us an idea regarding the current market, the way it is being competed in as well as the
promotions and markets that the company will be competing with. In this market competition may come in several forms. There are some other photographic shops in the area. One of
these is on a high street position with both pictures of weddings and children in the window. This photographers appears to have a competive advantage in terms of the
position, on a main street where there is a high level of passing trade, this is one form competitive of advantage (Thompson, 1998). With the shop also on bus routes
and having parking outside access is easy. The pictures in the window are changed regularly. However, on making enquiry inside the shop it appears that for the wedding trade the
shop cannot meet all the enquires, and as such does not meet the demand, however, for other forms of photography work there appears to be a healthy, but not over
book trade. Two other photography shops are the locality, one in the same town, and one in the neighbouring towns. All of these advertise in the local newspapers, two also
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