Here is the synopsis of our sample research paper on Marketing a Basketball Center. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 14 page paper looks at how a club offering facilities to play basketball in the UK can increase membership and profit The paper is a marketing plan, looking at the external and internal environment, the target market and the development of a marketing strategy and plan. The bibliography cites 10 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEbasket.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
REFERENCES 16 Executive Summary The basketball club need to increase membership and revenues. The traditional market of unmarried males under 30 that are already into fitness
and sports is limited in terms if rapid expansion. A secondary market of those who want to keep fit has been identified and the lack of health clubs in the
area supports this as a potential market with basketball fitness routines and facilities. This market will have some crossovers and will not confuse of detract from the core market.
The marketing to achieve the increased awards revenue and profit objectives will be focused locally with the use of the media, sponsorship and strategic alliances focusing on a free trial
scheme, to allow potential customers to try out the facilities free of change knowing they are likely to return. This is cost effective and likely to help increase loyalty.
1. Introduction The company looking for a marketing plan is a sports centre with the desire of increasing the basketball services that are offered. Alternatively this may be a decided
basketball centre that is setting up, which may hire out halls and ventures, the same approach will apply to both. o consider how this should be marketed a number of
tasks were to be undertaken, the following report is based in the results of the tasks. 2. Suggested Mission Statement To help guide the direction of the company and help
both the employees and the customers understand the aims of the company a mission statement can be developed and used as a form of communication. This help clarify and position
the company and creates a suitable immediate impression in those who read it. The suggested mission statement is "To provide top quality basketball facilities and training for players of
...