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Essay / Research Paper Abstract
This 8 page paper looks at a number of issues associated with a specific marketing strategy aimed at increasing business for the Wal-Mart Money Center. Tactics, such as the billboards, social networking and consumer shows of considered assessing the potential benefits and costs. Potential measuring techniques to assess the success of each marketing tactic outlined financial outcomes including a breakeven of return on investment calculation are shown. The bibliography cites 4 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEWMmoney.rtf
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Unformatted sample text from the term paper:
require marketing, three tactics have been identified these are the use of billboards and digital signs, interactive social media and the use of trade and consumer shows. Billboards
are a very traditional form of advertising, usually located in an area where there is a passing target market this gives out the marketing message and can reinforce it each
time it is seen. Billboards are traditionally a low cost form of advertising, which can be targeted to a geographically defined target market. For the Wal-Mart Money Center there is
a service where the customers will usually visit the center, so the target market for each individual money center is geographically limited. The idea places for billboards are where they
will be seen by a large number of people from the target market ion a regular basis, so the side of major roads and junctions, where traffic goes slowly are
advantageous. The large size of a billboard allows images and words to communicate effectively. It can also be used it give direction to a local Money Center. This can be
used as a stand alone strategy, but it has the potential to be used as part of an integrated marketing strategy with other media forms acting as a reminder and
reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this approach with billboards that are relevant to local communities. Digital signs can act in the same
way, attracting a local audience, however these are usually smaller and more limited with the use of the digital imaging, and may help to identify a location. The use
of social networking includes use of mediums such as Facebook. This is a medium is a ready been used successfully by companies such as Starbucks, who have used the social
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