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Essay / Research Paper Abstract
This 7 page paper considers how a new vegetarian dog food could be marketed. The paper identifies the target market and uses the 4 P's model of product, placement, promotion and price to design an original marketing plan. The bibliography cites 4 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEvegdog.rtf
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Unformatted sample text from the term paper:
with a specific market or need in made, and then tested to see if it satisfies that need, or even creates a need. In the case provided by the student
a new product P2 has been developed, this is a vegetarian dog food. Whilst the product is being developed there should be a clear idea of why this product will
sell and the target market. The testing will then indicate the product, or service is suitable for launch. Developing the launch of a new product may spell success or disaster.
To develop the plan we need to consider the target market and the four Ps; product placement price and promotion. The food has been created for dogs, however dogs
are not consumers, it is their owners that will make the purchases. By looking at the product we can determine some aspects of the target market. This is a vegetarian
food, we will also assume that it is enriched with minerals and vitamins to give a fully balanced diet for dogs. We will also assume that it is a
dried food, that is still soft to the touch. Therefore, this food is differentiated with the vegetarian content and its texture. The
first target market may be the vegetarian owners, who want their pets to follow a similar diet. The dog food market is expanding with more sales each year as dog
ownership increases and awareness of health need for canine companions also elevates in importance (Fagnani, 2004). However, despite the dog food market increasing the vegetarian market is a limited market,
the number of vegetarians in many areas is also declining, as such to concentrate only in this market may be limiting potential sales. The increased awareness of nutritional needs
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