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Essay / Research Paper Abstract
An 8 page paper discussing factors of which marketers must be aware when promoting their products and services in Singapore. The same rules of marketing necessary in any other mature economy apply to Singapore as well. The marketing mix, segmentation and knowledge of the customer all are operational. Likely the most important single factor of marketing in Singapore that marketers must heed is that the people and the economy are far more sophisticated than those of many of Singapore’s neighbors. Bibliography lists 11 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KSmktgSinga.rtf
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Unformatted sample text from the term paper:
concept of globalization is no longer new, but it still provides more than enough questions for which there can be several acceptable answers. In the case of marketing, the
trend toward globalization and thinking in terms of the global market also raises the question of how to market goods and services around the world. If there is one
company and one product or class of products, should the approach to marketing them not be the same regardless of venue? That too-simplistic
view has created more trouble than benefit for many who have tried to market their goods in that manner. When Gerber introduced its baby foods in Africa several years
ago, it retained the same labeling pattern it has used for decades in the United States, that which featured a beautiful, smiling baby on the label. In the regional
culture, however, it was customary to picture on the outside only those things contained within the package. Consumers were horrified; Gerber was forced to change that picture to one
featuring peas or carrots instead. Such is not the case in Singapore. Marketing in this now-mature economy is not much different than marketing in North America or Europe.
Todays Singapore In 1960, Singapore and Nepal were even in economic status. They shared the distinction of being two of the worlds
poorest countries; the difference in them now is that the government of Singapore instituted the first of a series of five-year plans designed for building an export-driven economy and improving
the living standard of its people. Singapore not only succeeded in its efforts, it succeeded mightily. Per capita income today is US$24,700, and it was only the
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