Here is the synopsis of our sample research paper on Marketing Toys at Wal-Mart. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 5 page paper using a "USA Today" article to assess Wal-Mart's effect on the toy industry and on retailers focusing on toys. Toys 'R' Us has threatened to exit toys, and the industry is considering other channels that may be available to it if the toy retailer goes forward with that possibility. The paper discusses considerations in establishing prices and the use of loss leaders. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmktgToyWal-M.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
achieve the distinction of becoming the worlds largest retailer by mere chance. The company generally prices items for the greatest possible total return, which usually translates into maintaining prices
that customers perceive as being low so that it increases total revenue by selling more units than its competitors. This is particularly true in toys. Wal-Marts "Yardstick"
Toy sales have been flat or declining for at least two years, and half of all toy sales occur during the holiday season. Wal-Marts
approach to pricing during the 2003 holiday sales season was to reduce prices well below competitors prices for the same product in order to attract greater numbers of toy shoppers
to Wal-Mart stores. Grant (2004) reports that the company planned to price toys higher during the 2004 holiday season. An industry observer and analyst mused that Wal-Mart likely
believed it could have profited better had its prices been slightly (in some cases substantially) higher. The measure that Wal-Mart uses is how
many shoppers it can attract to its stores. By pricing toys much lower than competitors during the time of year that most toys are sold, Wal-Mart was able to
sell far more toys than its leading competitors. Unlike toy stores, Wal-Mart is able to sell its toys for less than its competitors but make up much - or
all - of the difference in other product categories such as clothing and laundry detergent. A company spokesperson parrots the stock phrase that Wal-Mart "will continue to focus on
bringing value to our customers throughout the entire store" (Grant, 2004; p. B8), meaning that it will adjust its prices to gain at least two ends. Its first purpose
...