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Essay / Research Paper Abstract
A 16 page paper discussing ethnic marketing. In today's business climate, every business must make the most of every opportunity it discovers. The urban African-American and Hispanic markets are formidable already, and only growing in their influence. Both segments carry the potential to significantly affect the fortunes of those companies offering products and services useful to them, but businesses at the same time must be responsible in their pursuit of these two segments. Bibliography lists 15 sources. Mkt-City.wps
Page Count:
16 pages (~225 words per page)
File: D0_Mkt-City.wps
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