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Essay / Research Paper Abstract
3 pages in length. Historically, sports fans have held an unwavering loyalty toward the team that played in and represented the city/state where they resided, even if they were not all that impressed with how well the players played or the stats lined up; to root for a team outside of the area was akin to being sacrilegious. Today, however, a great rivalry exists among those of a given location where some fans uphold this allegiance while others –- perhaps as high as forty percent –- place their loyalty with a team that may be based in a state clear across the country. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: LM1_TLCoutofmarket.rtf
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played or the stats lined up; to root for a team outside of the area was akin to being sacrilegious. Today, however, a great rivalry exists among those of
a given location where some fans uphold this allegiance while others -- perhaps as high as forty percent (King, 2009) -- place their loyalty with a team that may be
based in a state clear across the country. The author points out how such out-of-market fans have tipped the scale of devotion once reserved for the home team to
the team most worthy of a given players support. Todays sports fans consider a great deal more than where a teams is based, which King (2009) notes is both
a problem and opportunity for teams in particular and the industry in general due to the economic impact of marketing to this niche consumer base.
DirecTV has successfully cashed in upon out-of-market fans with its Sunday Ticket subscription that allows viewers to watch every game of the season and, therefore, satisfies those who
are fans of more than one out-of-market team which, according to an ESPN poll, equates to sixty-eight million viewers (King, 2009). Moreover, MLB Advanced Media has tapped into todays
ever-mobile society by making games available to approximately one-quarter of a million fans on their iPhones. The main problem associated with out-of-market fans, King (2009) notes, is being able
to reach this otherwise untapped goldmine by identifying those fans who arent subscribers and get them to become part of Sunday Ticket. One of the greatest psychological factors is that
while out-of-market fans are defined as those who support teams out of their resident city/state, many times these are teams left behind when people move out of the area for
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