Here is the synopsis of our sample research paper on Marketing Through the Product Lifecycle. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper considers how the marketing will change throughout the lifecycle of a product. The example of a battery operated hairdryer is used and the marketing of aspects such as product, price, promotion and distribution are traced though the stages of introduction, growth, maturity and decline. The bibliography cites 2 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TELifecmark.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
hairdryer this can be illustrated. 1. Introduction Stage This is the stage where the product is introduced to the market. The marketing mix needs to be considered. The product itself
needs to be seen as new and exciting. At this stage the target audience are likely to be early adapters, they are also gong to be those that will be
attracted to this product, such as teenage and young women under the age of 25. This may mean a product mix that includes a range of colours and sizes that
are attractive, but also limited due to the cost and early stages. The product needs to be priced so that it is
attractive. At this stage it may be desirable to make use of penetration pricing. Penetration pricing where a product is prices as a very low rate on a temporary basis
to help establish itself in the market. Alternatively, predatory pricing may be used, where pricing is set below cost in order to gain the purchases from the competitions former customers,
with the aim of keeping them when prices are increased (Kotler, 2003, Mintzberg et al, 1998). The promotional mix will involve the way that it is seen, this will
need the launch campaign were there is the use of association marketing, making use of aspirational images as well as attracting centers of influence. The attraction will also include gaining
publicity with the use of samples given to relevant magazines for reviews, and possibility even competition conjunction with local music radio stations. They key is to increase the brand awareness
and positive perception. Distribution is also important. The marketing will all be in vein if it is not possible for the consumers to purchase the goods. This will mean
...