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Essay / Research Paper Abstract
This 8 page paper is a comparison of three internet sites; www.amazon.co.uk, www.skysports.com, and www.bbc.co.uk. Each site is considered from a marketing perspective in terms of its’ goals, the information it gives and the advantages it may create for the organisation that runs the site. The bibliography cites 6 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEwebste.rtf
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Unformatted sample text from the term paper:
direct or indirect. In looking at three different web sites it is possible to look at how they aim to facilitate sales of products, either directly or indirectly, The tree
web sites chosen as Amazon, the BBC and Sky Sports. Each looks to make sales directly and both the BBC and Sky sports may be argued as seeking to support
existing sales and help maintain loyalty to an ongoing service. Amazon may be argued as the best known. The site at amazon.co.uk is a sister site of the .com site.
However, although a sister site it is not exactly the same, but built along similar lines. The aim of this site is that
of a shop front. Therefore, it has to both display goods and also facilitate the sale o the goods. The fount page has a range of goods and it well
signposted to different departments. There is a search engine for the site and the goods are clearly display to make navigation easy. The images are small to ensure a fast
download time to that business is mot lost as a result of a slow page. The competitive advantage of the site is not
immediately apparent, as the site looks easy to use. In looking at some sections there are reviews of the products, The site may be sell known for book sales, which
make up the majority of tits sales, but there are also a range of other goods, from toys to electrical equipment (Hayes, 1999). There is also a range of
strategic alliances seen though the offerings on the site, for example the travel section is undertaken with Expedia. The most recent section added is that of the kitchen goods. The
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