Here is the synopsis of our sample research paper on Marketing Through Stories: A Comparison of Buttery Spreads
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Essay / Research Paper Abstract
This 7 page paper focuses on a book called The Omnivore's Dilemma but then goes on to do an actual investigation on spreads. The spreads are evaluated for the honesty in advertising. Bibliography lists 2 sources.
Page Count:
7 pages (~225 words per page)
File: RT13_SA820mkt.rtf
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Unformatted sample text from the term paper:
is on the label is carefully worded to sell a specific product. The actual package is the final place that consumers will read about the product and also it is
at the point of sale. Thus, labels are vital in selling any product. In examining this idea, Pollan (2006) talks about a concept he calls "supermarket pastoral" where it is
thought that certain products have disingenuous claims and he provides information by examining so called healthy foods. Pollan (2006) writes that he enjoys shopping at Whole Foods because it is
an emotional and aesthetic experience and even has political dimensions. Why does he say this? Based on his work, and what is contained in the Whole Foods grocer, there is
a sense that Whole Foods is more genuine as it tries to offer foods that are healthier and less expensive. Some items of course are very expensive, but the point
is that food should be purchased and consumed in such a way as to be healthful and pleasing. It should not be something one does in an attempt to get
away from the lure of hard core marketing. For this and other authors who try to eat well, there is a supermarket jungle of sorts that makes doing so truly
challenging. There are candy aisles, colorful high sugared cereal boxes, and high fat gourmet ice-cream containers waiting to be bought. Yet, as one reads on, one will see that
the author is somewhat sarcastic and uncovers secrets of the organic foods industry. Pollan (2006) writes about the stories told by the Whole Food authors such as the idea that
the animals live good peaceful lives. The containers bear labels like "cage free vegetarian hens" to milk from cows that are "free from unnecessary fear and distress" (Pollan, 2006, p.135).
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