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Essay / Research Paper Abstract
A 9 page marketing analysis. GM is not the only company to discover the economic joys of giving their customers what they want, but it is certainly the largest. After years of being totally separated from their target market, providing what they guessed the customer wanted despite being able to clearly see what was selling and what was not (they were mostly GM cars), GM appears to have finally learned the rewards of targeting a specific market and then meeting its needs. The company's intent of rediscovering market niches they had long ago abandoned or lost sight of seems to be working not only in their favor, but in their customers' too. Bibliography lists 5 sources.
Page Count:
9 pages (~225 words per page)
File: D0_Chevy.wps
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