Here is the synopsis of our sample research paper on Marketing Tasmania - The Target Market and Promotion. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7 page paper looks at a potential target market that could be targeted for a campaign to attract tourism to Tasmania and then suggests a marketing strategy to attract that target market, based on the concept of the natural attractions of the area. The bibliography cites 6 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEtasmania.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
approach that will appeal to this target market. In order to determine the target market it is essential to determine which tourists will be attracted to the features and resources
that the area has to offer and to find a good fit with the market trends. It is apparent that one of the main features of the area is
the strong link with the landscape, which is typified with the outdoor activities with five regions that provide different experiences, from the Tarkine largest rainforest in Australia, located on the
North West coast to the east coast with its beaches and home to the Killicrankie diamonds and the Tamar Valley where there is a cooler climate and wine making is
strong. The links with nature tourism are strong, therefore, the target market may be defined as those who have an interest in nature tourism, whether it is active tourism such
as with the water sprits on the east coast, it a more leisurely place to appreciate the spectacular scenery and fine food and wine. This broad idea needs to be
narrowed down in terms of characteristic and assess to determine whether or not they are a viable market. The target market is going to be that of soft eco
tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of tourism that has a neutral effect on the environment, whilst it may
not emancipate the environment, it may preserve or better it. The focus of the definition needs to be that of the environment and many tourists are becoming more mature in
their needs and want to see the natural environment, not that which is manufactured by the tour operators. Changes made may also impact on local economies and as a result
...