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Essay / Research Paper Abstract
A 10 page analysis of the market climate in Jamaica and the Bahamas for the introduction of a high-end sunscreen product. The tourist trade in the entire area is growing, and both countries are attracting visitors from areas that were formerly uncommon for the islands of the Caribbean, such as of the Western European nations of Great Britain and Germany. Aside from increased sales and increased exposure, the benefit of taking the product international via entry into the Caribbean market is the same growing numbers of Western European tourists and the likelihood of those tourists wanting our products available through other outlets closer to them. Bibliography lists 7 sources.
Page Count:
10 pages (~225 words per page)
File: D0_Sunscree.doc
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Unformatted sample text from the term paper:
The local market appears to be favorable for the introduction of such a product, even though there are others already being actively marketed. The tourist trade in the entire
area is growing, and both countries are attracting visitors from areas that were formerly uncommon for the islands of the Caribbean, such as of the Western Eurpean nations of Great
Britain and Germany (Hannon 98). Aside from increased sales and increased exposure, the benefit of taking our product international via entry into the Caribbean market is the same growing
numbers of Western European tourists and the likelihood of those tourists wanting our products available through other outlets closer to them. Screen 1-Size and Need The combined populations of
Jamaica and the Bahamas approaches 600,000. The distribution of population in the Bahamas is approximately 65 percent of the permanent population on the island of New Providence, while another
16 percent resides on Grand Bahama. The remainder of the Bahamian population is spread among the other, much smaller, islands that comprise the Bahamas (Sullivan 26). Most of
the islands of the Bahamas have experienced individual declines in population in recent years as the people of the country increasingly leave the less populated and largely agricultural smaller islands
for the more populated islands of New Providence and Grand Bahama. Other population movement is "an intraisland migration from the older city areas to the suburban areas" (Sullivan 26).
The ethnic distribution of population is similar between the two countries. Jamaicas black population is 95 percent; the Bahamas population is 85 percent black. Remaining ethnic groups are
whites from varying backgrounds, primarily "originating from early British and North American settlers, especially from the Carolinas, New York, and Virginia. Included inthe 15 percent was a small Greek
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