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Essay / Research Paper Abstract
An 8 page paper discussing the benefits of strategic shift from traditional to customer-targeted marketing. The organization seeking to provide products or services are more successful when operating within a relationship with the customer. Creating and maintaining such a relationship requires that the organization increasingly turn from traditional marketing methods to those that support customer-targeted concepts. Bibliography lists 11 sources.
Page Count:
11 pages (~225 words per page)
File: CC6_KSmktTraCusTarStrat.rtf
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Unformatted sample text from the term paper:
a traditional marketing approach to customer targeted marketing? 1 Literature Review 2 Factory Production 2 Hospitality Industry 3 Health Care Industry 5 Putting Research Into Practice: Roche Diagnostics 7 Conclusion 9 How does a company strategically
change from a traditional marketing approach to customer targeted marketing? Demings (1986) placement of the customer at the final position of the assembly
line gave the customer the right of pronouncement of the assembly lines quality. Whether the product is a widget or a service, it needs to meet the needs of
the customer or be irrelevant. The organization seeking to provide products or services are more successful when operating within a relationship with the customer. Creating and maintaining such
a relationship requires that the organization increasingly turn from traditional marketing methods to those that support customer-targeted concepts. There appears to be relatively
few published empirical studies specifically addressing the issue of shifting from traditional to customer-targeted marketing. Even fewer use the information gained to suggest changes in organizational behavior, at least
at systemic levels where those changes can have the greatest effect. Those studies that do exist, however, bring valuable insights that together can lead to a synthesis of the
information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Production Gomes, Lisboa and Yasin (2003) report
that the "closer a company is to the final customers in the supply chain, the more it is concerned with customer satisfaction" (p. 70). Gomes, et al. (2003) believe
there are two alternatives for the manufacturer close to the end user in the supply chain: (1) either increase lot size so that less time is spent on changing
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