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Essay / Research Paper Abstract
A 2 page paper discussing the results of a marketing simulation, one focusing on adding service features to the fictional luxury car Camyo. The simulation requires accounting for both profitability and unit sales. Bibliography lists 3 sources.
Page Count:
2 pages (~225 words per page)
File: CC6_KSmktgSim3.rtf
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Unformatted sample text from the term paper:
After running this simulation several times, I still never was able to gain both profitability and target unit sales. There should be about 18 different combinations of service
add-ons available for each year (3 x 2 x 1 combinations x 3 possible services); I tried six to eight for each year and came up short on unit sales
each time. One of the difficulties with the simulations is that it is not possible to see the results of combining services, reject
the results and then back up to change options. The simulation shows anticipated results of each service choice on its own but not when combined with another. After
committing to a specific combination - each of which met profitability requirements but not unit sales goals - consistently I was surprised on the next page to find that combined
profitability was less than that associated with either choice on the previous screen. Concepts There is no indication that services offered as choices
have been approved by customers. Do they want one more than another? Has the company asked customers what additional services would be of value to them?
Deming (1986) was adamant that the customer should occupy the final station on the assembly line, the position traditionally reserved for a quality control inspector.
This enabled the customer to pass judgment on what constituted acceptable quality, rather than being provided with an array of products that may or may not be relevant to
them. If the maker of the Camyo has performed adequate and valid research, then the service choices should add value. The fact
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