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Essay / Research Paper Abstract
A 2 page paper discussing the results of a marketing simulation of market demand for a new voice recognition software package. The paper discusses results, marketing concepts used and application for an upcoming marketing audit project. Bibliography lists 1 source.
Page Count:
2 pages (~225 words per page)
File: CC6_KSmktgSim1.rtf
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Unformatted sample text from the term paper:
Results of the first pass reveal that I was far too conservative in estimating how many people may want to learn a new technology that they may or may not
need. Though overestimating unit sales is detrimental and leads to losing money on a venture, underestimating market demand negatively affected profitability. If forecasted units had been closer to
actual demand, then the production facility would have been better equipped to deal with the volumes requested. As it was, profitability dropped below 5 percent, when it should have
been closer to 10 percent. The added cost of underestimating demand likely can be attributed to the need to pay overtime to too-few workers. Concepts
I used product life cycle and assessment of parts of the marketing mix, though I considered product life cycle in terms of supplying ListenSoft as a computer
add-on. The PC has been reduced to commodity status since 2000 and PC makers continue to branch into other areas to reclaim or retain profitability. Microsoft has had
a voice recognition program available for years, and those exposed to it may well believe that another voice recognition program bundled with a new computer as a "free" product is
worth everything theyve directly paid for it. That was the leading reason for keeping the price lower than it could have been.
Though voice recognition can be valuable to many different types of users, there is much negativity to overcome given previous attempts at devising a workable voice recognition program. Those
most interested likely already have tried other products that are far more trouble than typing and are likely to assume that ListenSoft is only another incarnation of the several others
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