Here is the synopsis of our sample research paper on Marketing Shoes in Mexico. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper looks at the potential pf a US company selling a new type of shoe in Mexico. The paper starts by looking at the company, its goals and resources, then considers the home nations and market and the host nations before developing an entry strategy and method of marketing the goods for the launch. The bibliography cites 8 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEshoeMex.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
1. Company Character The expansion into new markets is always difficult. A high level of research should be undertaken to assess the market potential and the
fit the company and its product has in the new market. In this case we will assume we have a footwear manufacturer who wants to sell shoes in Mexico. We
will assume that the shoe is called a gator, but this can be changed. It is a unique design with the shoe made of a different type of soft plastic
material that gives a very soft but resilient walking sole. The mission statement of the company may be "to provide unique comfort and style in long lasting, high
quality, fashionable footwear". The objectives may be generally to increase market share and value for shareholders at the same time as increasing the bottom line profits. For the expansion the
objective is to establish market share successfully in Mexico, this may be to gain a 1% market share within 2 years, or may be a financial objective measured by a
set level of sales and profit. The company will undertake the expansion with the range of resources already at hand. The company has production facilities where the current footwear
are made, we will assume that this is in the home nation. The factor is currently operating only two shifts so there is capacity to increase production by adding an
additional shift or two in the factory. The current shifts are manned by a loyal workforce where there is a low turnover, making production stable, but also more costly than
for some companies that have manufacturing facilities outside the country or are able to outsource the actual manufacturing. The company also has an in-house marketing department that have been
...