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Essay / Research Paper Abstract
This 7 page paper answers three questions concerning business and marketing. The first looks at the value and use of operations strategy models. The second question looks at whether firms that have a marketing orientation are likely to be the most successful business. The last part of the paper looks at the use of segmentation, targeting and positioning. The bibliography cites 6 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEmktqu1.rtf
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Unformatted sample text from the term paper:
that they can realise, but as with any model or tool, the value and benefit created will not be the result of the model or the tool, but the way
it is used, including the quality of the input the way that the transformation process takes place and the quality of the output (Stevenson, 2008). The use of models
in any area of business have the benefit of providing a framework and depending on the tool may also give guidance as some approaches or models may be more prescriptive
than others. However, it also appears to be very important that firms choose models which are suited toothier industry and aims. Olhager and Selldin (2007) undertook research
as 128 different manufacturing plants looking at the operating strategies that were utilised. They found that there were three main drivers to the chosen strategy, the first driver was the
volume needed and the delivery lead time that were used for sales and planning, the second driver was the lead time for production and delivery in terms of the master
scheduling and the third driver was the production lead time in the context of material planning. They note that the firms that employ tools or strategies which have a degree
of flexibility are most likely to have better optional success (Olhager and Selldin, 2007). This is supportive of the findings of Oltra (et al, 2005) where there operations within project
based processes were found to benefits from a strong foundation, but the abilty to adapt and use innovation. Looking at this research there is a strong indication of the
way that models may be utilized in order to add value. Models will often provide a framework from which they strategic analysis may be considered, in order to assess the
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