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Essay / Research Paper Abstract
An 8 page paper answering questions about Super Bacteria and Brand Man video cases and printed summaries; retail store critique; and advertising critique using two TV commercials (Quilted Northern and Little Debbie). No sources listed.
Page Count:
8 pages (~225 words per page)
File: CC6_KSmktgCommQu.rtf
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Unformatted sample text from the term paper:
Less educated will choose chemicals. * Concerned about environmental matters. * Interested in using sustainable products rather than polluting or hazardous ones. What do they want and why? *
They want an effective disinfectant that is not environmentally hazardous or toxic to people or pets. * Adults want to fight the spread of infections and minor ailments (cold, flu,
etc) among children and food service workers. * They want a price that does not require prepurchase budgeting. Why do they buy and use it? * Customers will buy the
product because they believe it will work. * They will buy because it is carried by a retailer trusted for environmentally-sensitive issues, rather than by a "big box" retailer. *
They use the product because they believe they will gain benefit from it. Where do they buy and use it? * Sales in natural food co-ops, pet stores and other
specialty retailers likely will be more successful than striving for a share of Wal-Marts clientele. * Users are not likely to purchase from chain drug stores because it is unlikely
they will enter those stores. * School supply retailers can attract the interest of elementary and preschool teachers. How do they buy and use it? * Customers are likely to
buy in small packages to be used in specific locations. * They may be interested in "refill" packaging. * They are likely to buy smaller packages more frequently. Segment size
* Increasing numbers of people are concerned about the effects of common household products. * Anyone working with children or the chronically ill would find the product useful. * Allergies
appear to be increasing and the product likely will be attractive to those allergic to perfumes and chemicals. Recommendation is that the product
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