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Essay / Research Paper Abstract
This 5 page paper considers two questions, The first asks why a fast food chain such as McDonald’s may decide to accept credit cards, the second considers how a university may market to a company using the 4 P’s.
Page Count:
5 pages (~225 words per page)
File: TS14_TEmarqu3.rtf
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Unformatted sample text from the term paper:
may be reviewed and changed. In looking at how this may have occurred from a marketing perspective there are many reasons to justify this change. McDonalds have arrange of target
markets, from attracting small children with happy images of a clown call Ronald, so that they pester parents to take them in and see it as a treat, to the
attraction of a more mature market including pensioners and businessmen. The market has become more competitive over the last decade, and the imager of McDonalds has been struggling to renew,
with fears of reduced sales as a result of increased composition from companies such as Burger King and their innovative new products. This means that the product needs to
be considered and the way that is it is marketing, A part of the marketing is the facilitation of the purchase. Traditionally, the payments have been by way of cash,
or for larger orders, cheques have not been unusual. This is the majority stance on credit cards. It may be argued that as credit cards are likely to build up
long term debt the moral approach to encouraging them to be used for payment for fast food is questionable, However, credit cards have been used on full service restaurants and
expectable in supermarkets, the substitute markets, for many years. When business is suffering or an increase is desired, the facilitation of purchases is one way of increasing sales. For many
companies this may mean increasing the number of outlet increasing opening hours, but it can also include adding new methods of payments to the options. The social and social position
has also changed. There is an increasing use of consumer credit. Many cards may be paid off immediately when a bill is received, other are used for budgeting. However wherever
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