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Essay / Research Paper Abstract
A 10 page paper discussing the marketing mix as it applies to a dental practice and how marketers might implement those principles. Dentistry is a service that every community needs to possess, and the current focus on commercial whitening products serves to heighten awareness of the benefits of sound dental health. Local dentists can benefit from this current focus. If they also take advantage of new techniques that allow them to use their time more efficiently, they can gain impressive benefits for their practices. Bibliography lists 5 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmktgServProf.rtf
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Unformatted sample text from the term paper:
businesses around: coffee, sugar, home building, furniture, TV sales, video rental stores. Conventional wisdom says that in starting a new business, it is necessary to find something new
that has at least short-term potential to stay ahead of the competition. However, there is a reason that the "old" businesses remain viable. People want the goods and
services they offer. An advantage to entering an "old" business is that there are well-defined plans for success and myriad descriptions of failure.
Unlike the new technology or service that may or may not have a market, the business of supplying professional dental services is a proven one, one that has been
documented for years as being successful - or at least carrying the potential for success. As with any other business, the proof of success is in the bottom line.
In the business of providing dental services, management of the business and of targeting appropriate customer segments can prove to be the defining point of success or failure. The
Marketing Mix The practice is a business, and as is the case with any other business, its marketing mix has the ability to
greatly affect its bottom-line performance. The four Ps - product, price, place and promotion - provide a method of breaking down the marketing mix into manageable and maneuverable components.
As more marketers seek the attention of more customers in a relatively finite number of outlets, close management of each "p" is critical to the success of a product,
service or business. Product The product, obviously, is that thing being sold. It does not need to be a tangible good, it
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