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Essay / Research Paper Abstract
A 3 page paper discussing the marketing mix as well as the similarities and differences between product marketing, services marketing and social marketing. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmktgType.rtf
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Unformatted sample text from the term paper:
aim of marketing consists of identifying a target market and then meeting the needs of that market through price, product, distribution and promotion, the "4 Ps" that constitute the marketing
mix. Marketing products, services and social efforts share similarities, but they also hold differences that apply more to their areas. Product Marketing
The primary aim of product marketing is to sell increasing amounts or numbers of products that are the specific marketers focus. Marketers of all types accomplish this end by
using the marketing mix. The Marketing Mix Price, product, place and promotion - the "4 Ps" - all are integral to the successful
marketing of a companys product or service. In most industries, each "P" needs to be managed well if the company is going to find success in its marketing efforts.
Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product
is of poor quality or does not perform to promised levels, then all the other Ps are superfluous. When the product is sound, however, price will be important as
well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can
also be a service. In short, it is the thing, commodity or service that an organization exchanges with consumers for money. Its sale or function keeps the organization
alive and growing. Place. Place refers to the entire distribution channel of any company seeking to market a good or service.
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