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Essay / Research Paper Abstract
A 9 page paper. This essay begins with a discussion of some of the many principles of marketing that have been published. The essay goes on to discuss the marketing program for Apple in general and the iPhone in particular. The paper illustrates how marketing principles were actualized in the marketing program for this product. Bibliography lists 8 sources.
Page Count:
9 pages (~225 words per page)
File: ME12_PGmkprn10.rtf
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Unformatted sample text from the term paper:
from the rest. In the case of the iPhone, it basically revolutionized wireless technology. The device put innumerable functions and features in the users hands. Besides, it was and just
is a cool phone. This essay begins with a discussion of some of the many principles of marketing that have been published. The essay goes on to discuss the
marketing program for Apple in general and the iPhone in particular. The paper illustrates how marketing principles were actualized in the marketing program for this product. Examples of Marketing
Principles There are many, many principles of marketing. Some are generic and some are more effective with certain products or services. Writing for Adweek, Striefler (2010) suggested five marketing principles
that brands should consider using in todays world. These are: * Create better realities because brands do not have the same power they once had. In fact, consumers do not
see a lot of differentiation of brands. Remember the product is the most effective brand builder and that product must give real value to consumers (Striefler, 2010). * Dont be
design blind. Organizations need to think more about design whether it is designing a product or designing a course of action (Striefler, 2010). * Be brand-led which will bring about
more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicating multiple ideas about the product or service. Brands
need to insinuate themselves into consumers daily lives (Striefler, 2010). * Be interesting. Brands need to generate conversations that lead to consumers talking about the brand (Striefler, 2010). A non-profit
health organization identified social marketing principles clinic should use when trying to find volunteers for research studies. They listed several principles for social marketing: know exactly who your audience is
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