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Essay / Research Paper Abstract
This 15 pager paper looks at the international organization; the World Wildlife Fund (WWF), assesses the current situation of the charity and its market to attract donations and then presents a potential marketing plan to introduce a new product to raise funds. The bibliography cites 7 sources.
Page Count:
15 pages (~225 words per page)
File: TS14_TEWWFmarketing.rtf
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Unformatted sample text from the term paper:
CONTROLS 17 REFERENCES 19 1. Executive Summary The World Wildlife Fund is a well-known and respected non-governmental organization (NGO), which has the aim of
protecting the environment. The market for charitable donations is highly competitive, which indicates that the organization is likely to face challenges in the future in terms of increasing, and even
maintaining, revenues, To appeal to the target market, increase visibility and enhance the image, introduce it to children and undertaken a promotion in a cost effective manner it is
recommended that the firm undertake a strategic alliance with a firm that has already made donations, with the production of a special set pf teddy bears with the Build a
Bear Workshop, where the comp hay is able to make a profit, but with a premium price and lower costs due to a smaller size there is a surplus of
profits over the usual level that can be passed onto the WWF. This should break even in a year and then create long term profits as well as enhance the
image with cuddly toys. 2. Introduction The World Wildlife Fund is a charity that was founded in 1961 (WWF, 2009). This nongovernmental organization was started in United Kingdom, but
the concept and organizational value since spread which has created the current organization which is a global network with a large number of national organizations located across the globe, including
WWF in the United States, which has been in existence for more than 45 years (WWF, 2009). The structure of the organization is divided into national divisions, allowing for local
management an issuance of goals relevant to the areas in which the organization operates. The general aim of the organization is to protect the environment, with the stated purpose of
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