Here is the synopsis of our sample research paper on Marketing Plan for the World Wildlife Fund. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 17 page paper is a marketing plan for the World Wildlife Fund, (WWF). The paper starts by looking at the organization and considers its current situation, the target market and the competitors. A new strategy is then suggested, presented using the 4 P's and 6 M's. The plan ends with the presentation of the financial forecasts. The bibliography cites 8 sources.
Page Count:
17 pages (~225 words per page)
File: TS14_TEWWFmar.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
3.5 SWOT 13 3.5.1 Strengths 13 3.5.2 Weaknesses 13 3.5.3 Opportunities 14 3.5.4 Threats 14 3.6 Positioning Map 14 4. Marketing Plan 15 5. Budget and Controls 17 References 19 1. Executive Summary The World Wildlife Fund is an international organization, made up of a
network of national organizations. This nongovernmental organization has a board remit to try and protect the environment, including attempting to influence the perceptions and actions of governments, corporations and individuals.
In a highly competitive environment the organization is facing potential problems in the forthcoming years as a result of the downturn in economic prosperity, and needs to consider ways in
which you can increase its revenues. This paper presents a marketing plan, using the new product of a virtual world where individuals compares subscription to access a community and bring
up pets want to take other personal projects. The projection of breakeven during a 6 quart of operation, following investment will million dollars, and should be profitable in terms of
a long-term fundraising initiative. 2. Introduction The World Wildlife Fund is a major non governmental organization with charitable status with the aim of protecting the environment. The organizations has
the aim of addressing "global threats to people and nature such as climate change, the peril to endangered species and habitats, and the unsustainable consumption of the worlds natural resources"
(WWF, 2008). The goal is to protect the environment by influencing perceptions and actions of governments, businesses and individual people, impacting on
the way that they think and working at local, national and international level (WWF, 2008). The organization is global, but is divided
into a number of national organizations, the first of which was in the UK set up in 1961, becoming the first member of the WWF Network (WWF, 2008). The US
...