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Essay / Research Paper Abstract
A 10 page marketing plan for The Center for Business Excellence (CBE), a nonprofit organization located and incorporated in New Jersey, which exists for the purpose of promoting sustainability in business, sustainable development and the triple bottom line business model. Its target market is big business. CBE seeks to educate business leaders in the desirability of greater attention to environmental and social matters, while also providing specific business case examples that can deal directly with the objection that sustainability measures are too costly. CBE plans to raise $50,000 and have 1,000 committed volunteers within two years, goals that are quite attainable. CBE will enlist the assistance of two local companies, Dow Chemical and 3M to assist in recruiting corporate program attendees. Bibliography lists 3 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmktgPlCBE.rtf
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Unformatted sample text from the term paper:
The Center for Business Excellence (CBE) is a nonprofit organization located and incorporated in New Jersey, which exists for the purpose of promoting sustainability in business, sustainable development
and the triple bottom line business model. Its target market is big business, which generally is better able to undertake the often capital-intensive initial steps in moving from standard
reporting practices to the triple bottom line form. CBE seeks to educate business leaders in the desirability of greater attention to environmental and
social matters, while also providing specific business case examples that can deal directly with the objection that sustainability measures are too costly. CBE plans to raise $50,000 and have
1,000 committed volunteers within two years, goals that are quite attainable. CBE will enlist the assistance of two local companies, Dow Chemical and 3M to assist in recruiting corporate
program attendees. Introduction Providence has not created mankind entirely independent or entirely free ... The nations of our time cannot prevent the conditions of men from becoming equal; but it
depends upon themselves whether the principle of equality is to lead them to servitude or freedom, to knowledge or barbarism, to prosperity or to wretchedness (de Tocqueville, 2000; p. 888).
De Tocquevilles observations of the nature of Democracy in America necessarily were trained on systems of government, for those were the only large
social systems that existed in the early 19th century that de Tocqueville knew. Such is not the case in todays environment where the annual revenues of some multinational enterprises
surpass the national budgets of many of the worlds nations. In todays society, de Tocquevilles closing words are surprisingly appropriate as warning to business.
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