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Essay / Research Paper Abstract
This 8 page paper is a marketing plan for a new robotic device designed to help with housework such as vacuuming. The paper starts with an introduction and outlines the product, identifies a primary and secondary market, looks at the competitors and then develops a marketing strategy that can be used to sell the product through retail outlets. The bibliography cites 6 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TErobotvac.rtf
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Unformatted sample text from the term paper:
For most people housework is an essential task, but not one that is partially enjoyable, there are many other things that the time spent vacuuming or undertaking other chores
could be utilized, and in some cases housework can be a particular challenge, if individually is tied, has a particularly busy schedule or has some form of disability. For this
reason, a new product which can help individuals with housework could serve a very valuable purpose semitone making life easier and empowering individuals by freeing them of the time commitment
and tedium of housework. 1.1 The Product The product which is being offered is a robotic device, designed to independently on to take housework tasks, cleaning both the house and
the yard undertaking a range of different cleaning costs, including vacuuming the floor and sweeping the yard1. The product is offered by "The Castle Keepers", the product itself is a
small robotic device which committed around the home unassisted, with a number of different sensors to prevent it bumping into walls, people or animals, going through water, falling downstairs and
generally avoiding obstacles. It has an attractive design, is easy to store and comes in an easy to carry box. 2. The Market
This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping, you do not have time to vacuum or
sweep and those who face particular difficulties in undertaking these tasks. In order to develop a marketing plan it is essential that the potential target market is identified in order
to assess its viability and accessibility as well as determining the best way to approach that market. At this has several potential target markets a primary and a secondary target
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