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Essay / Research Paper Abstract
An 8 page paper providing a hybrid of business and marketing plans for a postal service business. Hamilton Quik-Mail will offer mail and package services, as well as offering mail boxes for customers’ use. The paper includes marketing, production, facilities, human resources and financial plans. Bibliography lists 3 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KSmktgPlPost.rtf
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Unformatted sample text from the term paper:
There are countless "old" businesses around: coffee, sugar, home building, furniture, TV sales, postal service businesses. Conventional wisdom says that in starting a new business, it
is necessary to find something new that has at least short-term potential to stay ahead of the competition. However, there is a reason that the "old" businesses remain viable.
People want the goods and services they offer. This is the premise underlying Hamilton Quik-Mail postal service. An advantage to entering
an "old" business is that there are well-defined plans for success and myriad descriptions of failure. Unlike the new technology or service that may or may not have a
market, the postal service business is a proven one, one that has been documented for years as being successful - or at least carrying the potential for success. As
with any other business, the proof of success is in the bottom line. Area Demographics Hamilton, Kentucky is a town thirty miles due
south of Cincinnati. Cincinnati is a large and metropolitan area, but Hamilton is far enough away that it cannot be considered a suburb. The region is filled with
rich farmland and rather extensive mining. Though conditions may change within the current generation, Hamilton currently is too far from Cincinnati to serve as a "bedroom community" for the
larger city. Residents in Hamilton are likely to work in Hamilton as well as live there. The area of Hamilton and its
immediate surroundings is one that contains a high percentage of self-employed persons, most of whom are involved in farming. Those employed by others generally are members of the local
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