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Essay / Research Paper Abstract
This 13 page paper is a marketing plan for a golf school located in Shanghai. The paper starts by considering the target market and then uses the model of the 4 P’s to outline the product, price, placement and promotion of the school. The bibliography cites 10 sources.
Page Count:
13 pages (~225 words per page)
File: TS14_TEgolfsc.rtf
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Unformatted sample text from the term paper:
1. Introduction Golf is of increasing interest in China, especially in areas such as Shanghai where there
is a great deal of western influence due to its importance as a port and transit point between east and west. Where there is interest and an increasing level
of business in any industry there is are also potential opening for new business. To play golf he potential golfers have to learn how to play golf. Many may not
choose to have instruction, especially when they first start and may choose to take lessons once they have discovered they love the game. Other may choose to take lessons right
from the start. Golf lessons are a complimentary industry to golfing in general and may benefit from the increased demand. The plan is to start up and market a
golf school in Shanghai China. The business plan requires an in-depth marketing plan for the marketing of the school. This paper will present the marketing plan for the school which
we will call Great Golfers (GG). The first stage is to assess who the most likely target market will be and then look at how the marketing can attract that
target market. 2. The Target Market Golfing is a leisure activity, those who will be interested in lessons need t be those who are interested in golf, have access
to a golf course and also have sufficient disposable income to pay for lessons. This means that the target market needs to be the upper and the middle class.
In terms of social classes and income there is an increasing number of middle class citizens in China, indicating a growing target market.
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