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Essay / Research Paper Abstract
This 8 page paper proposes a potential marketing strategy for Wynnbrice Oil, a fictitious firm providing mobile oil changing services. The plan presents an advertising and promotional strategy, discussion of the media to be used and the way both advertising and customer satisfaction will be measured. The bibliography cites 5 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEwynnbricem.rtf
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Unformatted sample text from the term paper:
Wynnbrice need to let the potential customers in the target market know of the services and provide a motivation for enquiries or a positive response in order to turn interest
into orders. The targeting of fleet vehicles for 70% of the business means that commercial buyers need to be targeted; however this may also be one of the more price
sensitive areas of the business so the remaining 30% of domestic customers may provide more a healthy profit. The two markets are not necessarily separate, commercial buyers will see much
of the same advertising as domestic customer, however there are some differences, this duel market needs to be addressed in the way that marketing take place,. To assess this we
can look as the advertising, promotion and how each may be measured as well as assessing customer satisfaction. 2. Advertising Strategy A number of mediums and approaches will be
used to undertake advertising. All of the advertising will be located in and around the Fredericksberg VA area, the company is only covering this area, to incorporate advertising that covers
a wider area will be a waste for sources, both in terms of the cost, broader coverage with a larger audience usually increases the cost of the advertising. The
first tool will be the use of short radio commercials. The majority of drivers will listen to the radio in the car when they are driving, meaning that this medium
is likely to be heard by much of the target market. The firm will be able to assess the radio stations and advertise with these whose demographic profile matches most
closely those likely to use the service. The advertisements are to be broadcast at time when the individuals are most likely to be in the cars, driving to and from
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