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Essay / Research Paper Abstract
A 6 page marketing plan for management and billing software designed for physicians' private practice offices. PhysicianOffice has great potential for both current and anticipated future industry needs, and it has the capability to change and upgrade with changing physician needs. There is no question that healthcare in the future will not be structured as it is now; physicians in current practice can benefit from the assistance that PhysicianOffice offers. Bibliography lists 2 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSmktgPlPhOf2.rtf
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Unformatted sample text from the term paper:
differs from marketing manufactured goods, but only marginally. The primary difference is that customers expect 100 percent on-demand service instantly delivered, whereas they are willing to allow manufacturers some
time to make the products they seek. In either case, each is more successful when conducted from a market leadership position, which is dependent on artfully combining the marketing
mix and customer satisfaction. The health care industry continues to writhe through its evolution away from the structure in which it has operated
for more than a half century. As it continues to change and evolve, a new opportunity is that of software provider for physicians administrative duties ranging from managing patient
records to providing full office administration. PhysicianOffice is a company operating in that area and can bring immense benefit to its customers. Current Situation The Business
Virtually all large multinational organizations use either a packaged product or legacy form of enterprise resource planning (ERP) software to manage administrative aspects of the business.
PhysicianOffice is the result of collaboration of programmers with ERP experience and former medical office managers who know well the requirements of medical offices administrative needs and the changes
occurring in the health care industry. The Product PhysicianOffice is the name of a customizable software product providing medical office management and billing
services for private-practice physicians offices. The customer is able to customize the product to meet the needs of any specific office through the purchase of discrete modules in addition
to the basic operating system underlying the larger software package. Basic services include records management and several administrative tasks; individual offices have the ability to customize the product by
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