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Essay / Research Paper Abstract
A 13 page marketing plan for management and billing software designed for physicians' private practice offices. The health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a half century. As it continues to change and evolve, former opportunities decline and new ones arise. One of those new opportunities is as a software provider for physicians' administrative duties ranging from managing patient records to providing full office administration. PhysicianOffice is a company operating in that area and can bring immense benefit to its customers. Includes industry analysis, marketing mix discussion, budgets and timeline. Bibliography lists 7 sources.
Page Count:
13 pages (~225 words per page)
File: CC6_KSmktgPlPhysOff.rtf
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Unformatted sample text from the term paper:
services differs from marketing manufactured goods, but only marginally. The primary difference is that customers expect 100 percent on-demand service instantly delivered, whereas they are willing to allow manufacturers
some time to make the products they seek. In either case, each is more successful when conducted from a market leadership position, which is dependent on artfully combining the
marketing mix and customer satisfaction. The health care industry continues to writhe through its evolution away from the structure in which it has
operated for more than a half century. As it continues to change and evolve, former opportunities decline and new ones arise. One of those new opportunities is as
a software provider for physicians administrative duties ranging from managing patient records to providing full office administration. PhysicianOffice is a company operating in that area and can bring immense
benefit to its customers. Current Situation The Business Enterprise resource planning (ERP) software is nothing new; virtually all large multinational organizations use either
a packaged product or legacy form of ERP software to manage administrative aspects of the business. The publisher of PhysicianOffice is the result of collaboration of programmers with ERP
experience and former medical office managers who know well the requirements of medical offices administrative needs and the changes occurring in the health care industry. The Product
PhysicianOffice is the name of a customizable software product providing medical office management and billing services for private-practice physicians offices. The customer is able to
customize the product to meet the needs of any specific office through the purchase of discrete modules in addition to the basic operating system underlying the larger software package.
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