Here is the synopsis of our sample research paper on Marketing Plan for HSBC. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 13 page paper answering four questions about marketing at HSBC. The paper discusses marketing audit; planning and strategy; marketing plan; and ethical issues. Bibliography lists 9 sources.
Page Count:
13 pages (~225 words per page)
File: CJ6_KSmktgHSBC.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
know that half of my advertising budget is wasted; the problem is that I dont know which half" has been attributed to a variety of CEOs, including Frank W. Woolworth
in the 1950s. Regardless of who said it first and how long ago, it remains far too relevant today. Determining the effectiveness of advertising efforts is only part
of a marketing audit, as advertising is only a part of marketing. All portions of marketing are important to the total effort, and it is crucial that marketers be
aware of the effects of and return on their efforts, and behave with integrity. Marketing Audit 1. Explain how a marketing audit would be beneficial to HSBC and show how organizational
and environmental auditing techniques can be applied to it. Environmental Aspects The audit will need to assess conditions in the general economy, demographic
changes and other factors contributing to the environment in which HSBC operates. The audit also will need to consider HSBCs recent business results and the state of the industry
in which it operates. Analyses will include: * Economic analysis. Unemployment, consumer confidence, interest rates and general economic trends will affect HSBCs progress. * HSBCs business results.
What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and
technological factors affecting HSBCs business. * Porters Five Forces. The purpose of this analysis is to evaluate HSBCs industry and HSBCs place within its industry. Marketing
The marketing audit will need to include assessment of all of the Ps of the marketing mix (product, price, place and promotion). It will also
...