Here is the synopsis of our sample research paper on Marketing Plan for Grand Optics. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 20 page paper, based on a case study provided by the student, is a marketing plan for opticians and eyewear company in the Middle East which wants to expand in order to increase revenue and profit. The marketing plan presents a strategy to increase revenues by expanding internationally with the use of a franchise model. The paper presents objectives, analyzes the situation of the company and presents a marketing strategy, including looking at the marketing mix and the budget. The bibliography cites 6 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEgrandopt.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Executive Summary Grand Optics is a successful company with 50 stores they preached across the different countries. The success has
been realized as a result of its ability to differentiate the products and services office. The differentiation gained through offering fashionable glasses, and a speedy manner; 100% of orders fulfilled
within an hour compared to only 80% with the competition, and a good ability to forecast upcoming fashions. The company must go further,
increasing both revenues and profits. It is suggested that international expansion would be the best strategy, allowing the company to enter into new markets. The most cost-effective approach will be
the utilization of a franchise model, supported by increased marketing on the part of the company in order to heighten brand awareness and make the potential franchise more attractive to
potential investors. The marketing to support the strategy will need to be targeted at both the target market customers as well as
the potential investors. Investors would only be interested in taking on a franchise if they believe that there is a good market for the products under the brand. The marketing
will focus on differentiation with the use of both aspiration and association marketing targeting the other mass-market, initially focusing on printed mediums such as newspapers and billboards, but moving to
television as the brand reaches critical mass. Marketing for potential franchise owners will take place with the professional press and by attendants asked business and franchise events. It is expected
that the company should be able to break even in year three, achieve 500 franchises by the end of the fifth year and benefit from a further ?4.2 million turnover.
...