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Essay / Research Paper Abstract
A 10 page paper presenting a marketing plan for a startup online brokerage services firm. The online discount broker is the current news of stock trading. At just over 200,000 trades daily involving more than 100 million shares of stock, Internet trading still represents only a fraction of the total volume of any major exchange, but that volume grows at nearly 50% annually and is expected to grow at an even higher rate after totally secure transactions are assured for trading, as well as with the growth of the Internet. This marketing plan presents a current view of the industry and determines ways that DirectInvest can outlast the competition. Bibliography lists 11 sources.
Page Count:
10 pages (~225 words per page)
File: D0_Directin.doc
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Unformatted sample text from the term paper:
not providing portfolio management or sharing only limited expert information, would conduct stock trades for a rate much reduced from the current charges of full-service brokerages. They were touted
as a cost-saving means for active and involved individual or institutional investors to manage their own investing activities at less cost than the full service brokers. These investors neither
needed nor wanted the services of the full service house, and the discount broker enabled them to conduct their trades while keeping more of their investment profits for themselves. The
appearance of online stock trading was a natural outgrowth of the discount brokerage houses. Not only could individual investors conduct their own activities, but the brokerage house could provide
the means by which these trades could be made without needing to involve a broker at all. Their investment in hardware and software was significant, but the lack of
need to also invest in human expertise offset those costs. The online brokerage provides the means by which self-directed investors can manage their investments with no more delay than
that required by the Securities and Exchange Commission, the ubiquitous 20 minutes. Most of the emerging online brokerage houses passed some of their savings on to their customers as a
means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the individual has a sense of being the firms only customer
when visiting the brokerages web site when in reality, the brokerage makes no investment in the transaction aside from that of physical means with which to carry out orders issued
by account holders via the organizations web page. DLJDirect, the online services division of one of the worlds oldest and largest brokerage firms, was one of the last big traders
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