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Essay / Research Paper Abstract
7 pages. This marketing plan for Dell Computer Corporation will include an executive summary, situational analysis, mission statement and plan of action. Along with these topics will be discussion on the control and financial plan of the corporation. This is an excellent sample paper on how to complete a corporate marketing strategy.
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7 pages (~225 words per page)
File: D0_JAdellcm.rtf
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will be discussion on the control and financial plan of the corporation. This is an excellent sample paper on how to complete a corporate marketing strategy. EXECUTIVE SUMMARY
Dell Computer Corporation is one of the top organizations in its industry, with a large range of products ranging from desktop computer systems to notebooks, servers, workstations, peripherals, as well
as a wide range of software and support systems. With Dell looking at a new marketing strategy in order to make the most of the positive growth currently
happening is important to know, that the company will not be resting on past successes but intends to remain as innovative and research oriented as it has been in the
past. The company is also a good neighbor, having a high profile public image with a positive impact on the community. SITUATIONAL ANALYSIS The situational analysis
shows that within the Dell Computer Corporation the best managers are those who know when to lead by consensus but are also confident in making decisive, independent decisions whenever and
wherever appropriate. Under this situational analysis, it is shown that the Dell managers adapt their leadership and decision making styles to the situation, the time, and the people involved.
The writers mission statement within this perspective is that by using this situational analysis in an effective manner they will minimize organizational conflict in their work place of the
company. However, there have been times when Dell has lost their inherent public appeal as well as the ability to pull themselves out of floundering sales and market plunges.
The primary aspects of why such occurrences take place have everything to do with management strategy, organizational characteristics, business processes and information systems -- four conditions of any successful operation
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