Sample Essay on:
Marketing Plan for Al Gore

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Essay / Research Paper Abstract

8 pages in length. When marketing a candidate, a marketing strategy is developed using the "four Ps" - product is politics of the campaign platform; push marketing; pull marketing and the last P is polling. Within this paper we will discuss the strategies by covering the organizational issues, including the choice of people, setting up a task chart, issue positioning, monitoring activities and the role of fund-raising. In addition, we will consider the strengths and weaknesses of Al Gore as well as the advertising and communications strategies necessary to market him. Bibliography lists 5 sources.

Page Count:

8 pages (~225 words per page)

File: D0_JGAagore.wps

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