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Essay / Research Paper Abstract
A 14 page paper presenting a marketing plan for A New Youth, an all-natural skin care cosmetic currently local to Southern California. A New Youth's products constitute a single primary line of skin care products designed for facial use. The products are available in two lines to more closely accommodate customers' personal needs. The new product is Youthful Aging, a line of skin care products targeting women over the age of 35. The product line specifically addresses optimum skin care and does not contain items of makeup, making it appropriate for use by men as well. Includes a SWOTT analysis and budget. Bibliography lists 7 sources.
Page Count:
14 pages (~225 words per page)
File: CC6_KSmktgPlNewYth.rtf
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Unformatted sample text from the term paper:
This is a marketing plan for A New Youth, which offers a line of all-natural skin care products and has been in business for
several years. Located in Southern California, A New Youth "has been offering all-natural, premium, high-quality health and beauty products since 2003." A New Youth is a leader in
the local area "in the development of Youthful Aging products," and is "recognized as a [dynamic] research and product development company." A New Youths perspective on minimum standards is
that we develop and produce our products according to "strict guidelines that surpass FDA requirements." Further, A New Youth also is dedicated to the premise and fact of the
Triple Bottom Line (TBL) business model that addresses not only the financial bottom line, but also those addressing the social and environmental factors to which A New Youth is committed
to upholding. A New Youth focuses not only on the short- and long-term success of the company, but also on sustainability for the future.1 Organizational Overview Mission Statement
"A supple youthful skin that is everlasting is what everyone wishes for. A New Youth is a touch of youth to make a
younger you." Guiding Principles * A New Youth will maintain "solid business plans and practices." * Results must be measured and analyzed through quantifiable methods. * Staff must be empowered
to develop and maintain an entrepreneurial spirit within the organization. * A New Youth will operate under the principles of continuous improvement. Product Mix
A New Youths products constitute a single primary line of skin care products designed for facial use. The products are available in two lines to more closely accommodate
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