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Essay / Research Paper Abstract
A 16 page paper presenting a marketing plan for Acme Rainwater Collection Systems, a start-up company that will provide rainwater collection systems to homeowners in Sydney and Melbourne. There are three companies serving the Sydney market already, but none offer the full complement of services that our company will offer customers. All of the existing companies provide containers, but none provide full service or even full systems. Acme’s purpose is to provide the highest level of service to customers possible, simplifying the process of adding rainwater collection in the urban setting and so provide superlative value to customers. Bibliography lists 30 sources.
Page Count:
16 pages (~225 words per page)
File: CC6_KSmktgAustRain.rtf
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Unformatted sample text from the term paper:
This is a marketing plan for Acme Rainwater Collection Systems, a start-up company that will provide rainwater collection systems to homeowners in Sydney and Melbourne. There are three companies
serving the Sydney market already, but none offer the full complement of services that our company will offer customers. All of the existing companies provide containers, but none provide
full service or even full systems. Acmes purpose is to provide the highest level of service to customers possible, simplifying the process of
adding rainwater collection in the urban setting and so provide superlative value to customers. Introduction Acme Rainwater Collection Systems will be located in
Sydney, later to expand first to Melbourne. The companys mission is to provide turnkey rainwater collection systems to homeowners in urban areas, reducing stress on municipal systems and enabling
customers to save on their annual water bills. Collecting and using rainwater for activities such as flushing or watering plants is a sustainable action in keeping with greater awareness
of the environmental effect of intense water usage. External and Internal Analyses External: Market Definition and Broad Segmentation Sydney and Melbourne are located
in areas in which there is sufficient rainfall so that water availability generally is not an issue. The cities lie in a region of the country that differs from
most of the rest of the country, however. Much of Australia is arid or semiarid (Australia, 2003), so much so that Australia has the distinction of being the worlds
driest continent (Why Save Water?). Despite being the worlds driest continent, Australia also has the highest per capita use of water, 70 percent of which is used in irrigating
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