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Essay / Research Paper Abstract
A 10 page paper presenting a marketing plan for a non-profit venture into Chicago’s inner city to promote birth control among teens. All of the three major ethnic groups will be served, but African-American teens will receive extra attention in that they are the group with the highest rate of teen pregnancies. The paper discusses the market segment, finances and contingencies. Provides a breakeven analysis, balance sheet and cash flow analysis for the first several months. Bibliography lists 6 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmktgBConChi.rtf
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Unformatted sample text from the term paper:
"Bridges" is a startup health promotion that will market birth control advice, counseling and products to the teen populations of urban Chicago. Public health and private-source health
clinics exist, but their birth control advice typically is terse, by rote and mentioned only as an aside, if at all. Bridges seeks to be far more valuable to
teens in other areas of their lives, and will focus on the birth control aspect of behavior as part of a demonstration of concern for each girl that enters the
facility. Bridges seeks to be a long-term effort that has the privilege of serving many generations of teens. As teens can be viewed as a "perishable item" in
that they age out of the class and are replaced quickly by others, Bridges will seek to have the greatest and most direct impact possible in the shortest period of
time. 2.0 Situational Analysis A recent report by the National Campaign to Prevent Teen Pregnancy states that non-Hispanic "black teens report higher levels
of early sexual experience (<15 years) than other teens" (Non-Hispanic black teens at risk for early sexual activity, 2003; p. 7), with fully 34 percent experimenting with sex before the
age of 15, "compared with 21 percent of Hispanics and 16 percent of non-Hispanic whites" (Non-Hispanic black teens, 2003; p. 7). Level of parental education also plays a role
in teens choices in sexual behavior. Of those teen girls whose mothers "had a high school education or less, 24 percent had had sex before age 15, compared to
15 percent of teens whose mothers had more than a high school education" (Non-Hispanic black teens, 2003; p. 7). Among teen boys whose mothers have less than a high
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