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Essay / Research Paper Abstract
A 15 page marketing plan for a new concept in women's health care. WomensHealth is a startup women's wellness center providing service primarily from a mobile office that will travel to office buildings, factories, malls and anywhere there is a concentration of women needing fast and affordable access to basic health care as well as to a wide variety of health care screening tests. WomensHealth will conduct individual patient education sessions with women, and will hold classes for small groups. PowerPoint® presentation available. Bibliography lists 8 sources.
Page Count:
15 pages (~225 words per page)
File: CC6_KSmktgPlWomWell.rtf
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Unformatted sample text from the term paper:
WomensHealth is a startup womens wellness center providing service primarily from a mobile office that will travel to office buildings, factories, malls and anywhere
there is a concentration of women needing fast and affordable access to basic health care as well as to a wide variety of health care screening tests. WomensHealth will
conduct individual patient education sessions with women, and will hold classes for small groups. * Weight management * Diabetes * Nutrition * Reproductive health * Stress effects * Osteoporosis *
Cardiovascular health * Breast and ovarian cancer Cost and lack of insurance are two reasons women commonly give for not keeping up with
their health screenings as they should, but even women with insurance and for whom cost is not an issue commonly fail to stay current with PAP tests, mammograms, bone density
screenings and other easy and inexpensive assessment tools. Currently obesity and diabetes officially have reached epidemic status. The implications for the course
of the long term health of the American people are sobering as Type II diabetes - formerly found only in adults - increasingly is found in children as young as
ten years. Creating a means for women to access health care and health information in a more convenient and affordable manner affects children as well, for it is their
mothers who learn how to better care for their children as they learn how to better take care of themselves. Structurally WomensHealth is
a standard health-related business; socially it provides a service that to date has not been available to women. Because of its value in health promotion, disease prevention and patient
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