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Essay / Research Paper Abstract
A 12 page marketing plan. Lush Ice Cream and Sorbets is a startup company that is far from just another ice cream manufacturer. The company's target market is comprised of vacationers visiting coastal resorts along the North and South Carolina coastline. Lush offers a few standard ice cream flavors (i.e., chocolate and vanilla), but nearly all the product line is composed of high-quality 'bar flavors.' That is, Mudslide ice cream and Margarita sorbet. All are non-alcoholic, and all are packaged in reusable thermal mugs that carry advertising at least of Lush and specific resorts, but is open to other local businesses as well, such as higher-end restaurants serving the tourist trade. Ben & Jerry's shows an example of a regional business turned national; Lush has determined to grow as a collection of regional successes administered by one central location. Bibliography lists ten sources.
Page Count:
12 pages (~225 words per page)
File: D0_Lush.wps
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