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Essay / Research Paper Abstract
A 21 page paper developing a marketing strategy for international operations to produce PET flake to be used in manufacturing activities. Recommendation is to develop a joint venture in South Korea to produce PET flake to be used in manufacturing in a variety of Asian countries. The paper includes Porter's five forces and PEST analyses. Bibliography lists 13 sources.
Page Count:
21 pages (~225 words per page)
File: CC6_KSmktgPET.rtf
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Unformatted sample text from the term paper:
often required immense energy inputs. Recycling was a "nice" idea and environmentally responsible but often was not cost effective. This situation has changed dramatically in the past several
years. One of the most efficient recycling targets is PET, the material from which drink bottles are made. The purpose here is to develop a marketing strategy for
international operations to produce PET flake to be used in manufacturing activities. Recommendation is to develop a joint venture in South Korea to produce PET flake to be used
in manufacturing in a variety of Asian countries. Product Description Polyethylene terephthalate (PET) is the most common clear or green plastic used for
drink bottles, specifically bottled water and soft drinks. It is a thermoplastic polymer resin of the polyester family, typically referred to simply as polyester in textile contexts. Only
about 30 percent of total PET supplies eventually become drink bottles, whereas 60 percent is destined for synthetic fibers for the textile industry. Carpet made of recycled PET is
among todays best-performing choices. When PET containers are recycled, they are ground up into small pieces, treated with a variety of chemicals and
emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit covers, landscape fabric and even
some of the best-performing carpet available. Recycling Recycling is a popular pursuit among those to whom environmental matters are important. It has
increased in prevalence as cities have moved to single-stream collection, meaning that residents can place recyclables of all types into a single container that then is sorted elsewhere. Nestl?
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