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Essay / Research Paper Abstract
An 8 page paper discussing a marketing plan for WorldPay, an online payment service focusing on business-to-business transactions. The paper adds discussion of the marketing mix and benefits to client companies to general background discussed elsewhere and not included in this paper. The paper concludes that WorldPay also needs to stress that its services are appropriate for international trade but certainly not unavailable for domestic transactions. It needs to encourage customers to consider making all its business payments through WorldPay for the purpose of speeding the process by which funds arrive in the business' account while simultaneously gaining added security in each transaction. Bibliography lists 10 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KSmktgOnlPymt.rtf
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Unformatted sample text from the term paper:
already begun. What youve written is very good, and I want to ensure that I dont include any of your work here. Introduction
Business has been involved with electronic transmission of data for decades, but the advent of the Internet brought an entirely new form to electronic business applications. The
Internet has provided a venue that allows organizations to achieve all the ends they sought before, with the addition of another venue that can positively contribute to the organizations bottom
line. The business-to-business (B2B) component of ecommerce is that which grew first and grew much more rapidly than did business-to-customer (B2C). Security
of payment information was an issue early on; businesses were able to avoid many of the problems faced by those wishing to make payment by personal credit card. At
the very least, the fact that both the buyer and seller in such transactions were businesses contributed to less opportunity for fraud and abuse.
Business as Buyer Getting materials from one point to another has always been a primary business activity, although one formerly not
given a great deal of attention. All of business has changed today - some aspects have changed in philosophy; others have been affected by technologies that were not available
in former years. One aspect of todays business environment is that it is more competitive than ever before, and that hypercompetitiveness continues to expand at a pace that no
one expects to lessen. The final form of e-business likely will not be that which was envisioned in the early days of the
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