Here is the synopsis of our sample research paper on Marketing Nokia on the Internet to Students. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 26 page paper considers the role of the internet in order to assess if it is suited to the selling of Nokia mobile telephones and accessorises to a target market of students. The paper first looks at marketing on the internet and the potential market before considering the way in which the target market and the product fit in with e-marketing concepts and how that market can be accessed. This includes discussion of internet service providers, e-commerce solution and security issues as well as marketing. The recommendation is that the advantages outweigh the disadvantages and that the launch of a site should proceed with caution. The bibliography cites 20 sources.
Page Count:
26 pages (~225 words per page)
File: TS14_TEnokmar.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
of students. The paper first looks at marketing on the internet and the potential market before considering the way in which the target market and the product fit in with
e-marketing concepts and how that market can be accessed. This includes discussion of internet service providers, e-commerce solution and security issues as well as marketing. The recommendation is that the
advantages outweigh the disadvantages and that the launch of a site should proceed with caution. The bibliography cites 20 sources. 1. Introduction The intent has been growing in popularity.
There have been numerous businesses that have sought to increase sales on the intent and failed. The failure of dot coms are well known. However, many other companies maintain a
strong presence on the internet, either as a unique and separate presence, or to support other distribution mediums. Nokia already have a strong presence on the internet, with a strong
brand name and a well known product the company that attempts aggressive and predatory growth. In this paper the role of the internet as a distribution media for mobile telephones
and related items will be examined in the context of a student target market. 2. Aims and Objectives The overall aim of this resech is to determine of
the internet would be a suitable distribution channel for the sale of Nokia goods to students. 2.1 Research Aims The internet is a vast medium, with a wide variety of uses.
Marketing is one of these uses, as well as communication and the accessing of information. This gives many opportunities. The aim of this paper is to assess to what extent
opportunities exist for the marketing and sale of Nokia products to this particular market. To define where these opportunities exist, how they may be accessed and if they are of
...