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Essay / Research Paper Abstract
This 22 page paper considers the role of marketing in improving Nigeria's image through and for tourism. The research combines theoretical and conceptual frameworks and analysis of relevant academic literature to consider the way in which this may take place. The bibliography cites 21 sources.
Page Count:
22 pages (~225 words per page)
File: TS14_TEnigeriam.rtf
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References 24 1. Introduction Nigeria is a country located in West Africa. Bordering on Cameron, Benin, Chad and Niger the
country is located in an area has suffered from political instability. Roughly twice the size of California the country is also located in a region which may provides a good
climate tourism. The climate of the country varies; in the south there is an equatorial climate, it is tropical in the centre of the country and arid in the north
(CIA, 2007). The economy is in need of development as the GDP was only $83.36 billion in 2006 with a per capita GDP of $1,500 (CIA, 2007). This is
a reflection of the current make up of the economy, 70% of the workforce work in agriculture1, but this makes up only 17.3% of the value of the GDP (CIA,
2007). There are natural resources in the form of oil, but it is well known this is not a sustainable industry. Nigeria
needs to develop a new form of sustainable income in order to help the economy develop and bring in more money. Many other developing countries with lacking infrastructures have pursued
tourism as a sustainable economic policy. The idea of tourism in Nigeria is one that can build on the existing natural resources in the area with the development of the
Nigeria Tourism Development Agency in order to help boost the industry building on the characteristics of the diverse culture with one of the broadest ranges of languages and arts found
on the continent (Economist, 2001). The plan may appear, good; build on existing resources with an industry that is able to attract foreign investors who have a high level
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