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Essay / Research Paper Abstract
14 pages in length. Jumping on the Internet bandwagon, the new/used automotive parts industry has begun to experience what most every other major dot.com presence has encountered: an increase in sales, a decrease in production/overhead costs and a clientele of people they would otherwise never be able to reach through conventional, brick-and-mortar methods. Bibliography lists 10 sources.
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14 pages (~225 words per page)
File: LM1_TLCMrktAu.rtf
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decrease in production/overhead costs and a clientele of people they would otherwise never be able to reach through conventional, brick-and-mortar methods. II. TACKLING THE WORLD WIDE WEB The move
toward e-business has not eluded the automotive industry; quite to the contrary, this particular industry has proven more successful than many might have believed was possible. Indeed, the idea
of purchasing a vehicle sight unseen over the Internet would not seem to appeal to the majority of consumers; however, in light of the fact that important reputations are at
stake with regard to such transactions, automotive merchants have carefully and methodically fine tuned their approach long before entering into such a commerce venture. "The protection of a business
reliant on e-commerce depends upon three elements: 1) access to the Internet, with the ability to reliably reroute traffic, (2) an alternate site with the proper configuration of peripherals, and
(3) access to backed up data with the ability to retrieve and restore it rapidly. When any element is missing, the business is at risk" (Laux, 1998, p. 38).
The technological revolution has brought with it a great deal of beneficial advancements for mankind; one of the most important developments of all has been that of the computer.
In more recent times, the computer has moved from the restriction of industry well into the mainstream of society, providing a vast array of resources just a mouse click
away. One of the most promising of all -- for both merchant and consumer -- is the concept of online retailing. Myriad companies have taken the opportunity to
display their wares up on the Internet as a means by which to boost sales and reach otherwise unattainable markets. "When you need a haircut, you go to a
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