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Essay / Research Paper Abstract
This 5 page paper examines how an new product may be marketed, including the devising of a plan. The product is a pen that paints nails just be touching it to the tip o the nail. The writer starts with a consideration of the product and its' potential target markets before considering a marketing campaign.
Page Count:
5 pages (~225 words per page)
File: TS14_TEnailvn.rtf
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Unformatted sample text from the term paper:
of the 4 Ps; product, price, promotion, placement the we can see the starting point is with the product. Here we already have a have a product; a nail varnish.
However, this has an advantage as it appears to be able to differentiate itself from the rest of the market. The fictitious product here is a pen that contains many
different colours, the way it works is simply by pointing at the nail set on a colour and then it is able to dispense the colour so that the nail
is automatically coated in the nail varnish chosen. In considering the product we need to first consider the most suitable target market
for the product. Research here has indicates two potential markets. The first market may be seen as the luxury market, this target market can be seen as the upper segment
if the cosmetics industry. The audience targeted are usually women in the demographic profiles of A to B where there is a higher disposable income and the perception of quality
is important. This target audience are unlikely to purchase their cosmetics off the shelf of a discount store, but will look more to the individual attention as well as the
exclusivity of specialist cosmetic counters. The perception of the products is also important with the role being seen as essential and enhancing by the target audience. Here there is a
need to see that there is a value added to the differentiation and the way in which the packaging and marketing are undertaken need to reflect the tastes of this
market. However, if we look at the other potential market then we can see that there may be a clash if we also pursue the second potential market.
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