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Essay / Research Paper Abstract
A 5 page paper discussing Mueller’s Spaghetti®, a brand now more than 125 years old. Until only a few years ago, it was a brand of Bestfoods and then became a brand of Unilever when it acquired Bestfoods. Mueller’s is a spaghetti brand recognized everywhere, yet is not the market leader in the US. Despite not leading its market in the US, there are several countries throughout the world where Mueller’s is either first or second in that country’s market. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmuellersSpag.rtf
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Unformatted sample text from the term paper:
brand now more than 125 years old. Until only a few years ago, it was a brand of Bestfoods and then became a brand of Unilever when it acquired
Bestfoods. Muellers is a spaghetti brand recognized everywhere, yet is not the market leader in the US. Despite not leading its market in the US, there are several
countries throughout the world where Muellers is either first or second in that countrys market (Bestfoods, 1999). Situation Analysis
Though Muellers still is a strong brand, it has become somewhat of the unwanted stepchild in recent years. It was a leading brand of Bestfoods,
but it significantly dropped in stature when Unilever acquired Bestfoods. Unilever has some of the worlds leading brands, including Lipton, Ragu and Hellmans, three former Bestfoods brands that now
collectively account for 83 percent of Unilever Bestfoods total annual sales (Thompson, 2001). Unilever recently announced that it would pare its more than
1600 brands down to 400, an eventual reduction of 75 percent. It has been working toward that end for some time (Thompson, 2001), and Muellers has been one of
the brands it has sold off to others. It was not another food company that bought the Muellers brand, however, but New York University. The purchase has set
off a string of opinions, debates and even a few court cases over whether a nonprofit organization should hold a for-profit company (Milofsky, 2001).
The bottom line is that Muellers past performance most likely bears no resemblance to what can be expected from it in the future. As part of Bestfoods it
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